Friday, March 02, 2007

MICA (Mudra) Interview Questions

MICA or Mudra Institute of Communications Ahmedabad, unlike most other schools you would have applied to, is not actually a b-school. The people behind MICA like referring to it as a C-School or a Communications School. It's a specialised b-school, with its area of competence being "marketing communications'. Even the degree you will be awarded at the end of your 2 yrs stint in Shela will not be an MBA or a PGDBM. You will hold in your hands a "Post Graduate Diploma in Communications Management".

Owing to its narrower scope, the MICA interview may include a few questions pertaining to the areas covered under "Marketing Communications". Of course, it's not necessary that you will be asked one such question - but if you include the entire pool of questions, there should be quite a few of them.

Let me enumerate a few to get you thinking along the right lines:

1. What is the difference between 'advertising' and 'p.r.'?

2. What is 'brand management'?

3. What is 'marketing'?

4. Do you know the difference between 'marketing' and 'sales'?

5. Do you think advertisements work? Why? Which one did you like? Do you think it worked? Why do you think so?

6. What's your favourite ad? Do you know who has created it? The agency? ( generally asked if you cite advertising as a career choice, which is true for quite a few people who apply to MICA)

7. What exactly is Maket Research? How is it done? Do you know what a sample is? Can you give the name of a famous market research agency? What's the full form of ORG-MARG?

8. Is there any difference between TV ads and Print ads? Are the products different? When should one go for a TV ad/Print ad/

9. What is your favourite brand? If you were the creative head, what kind of an ad would you have designed?

10. Tell us the name of India's top 10 ad agencies.

11. What is "Marketing Communications"?

12. Do you think you have the sensitivity required to work with highly creative people? Would you be able to handle such people? ( a strength/weakness question in a twisted format)

13. What is Media Planning/Account Management/Accout Planning?

14. Do celelbrity endorsements work? Tell us one.

This is definitely not an exhaustive list, but more so an indicative give you an idea to get started. Take it further from here...all the very best.

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