Friday, August 24, 2007

Blog Advertising: A win-win situation

Many of the readers of this blog will be doing their MBA, specialising in advertising and marketing. As you will find out in the next few years, one of the biggest challenges for the advertiser is to make sure that the 'ad is actually seen' by the Target Audience. Of course, you will then get into more refined targets like 'reaching out to your audience at the lowest cost per head' (CPM or Cost Per Thousand as the Media Planners call it).
It's possibly because of this reason that marketeers loved the internet - here was a way to reach out to a focussed audience. Weblogs or Blogs as they are called took this revolution a step further - Each blog is a potential media - while a single blog may not have the traffic of a larger portal, but it has its own loyal audience. Marketers get an option through blog advertising to reach out to their audience in a language that they preferred listening to. Advertisers also get to link back to their own websites from the blogposts, helping them get quality traffic directly onto their sites.

For bloggers like me, this provides with an option to monetize my efforts. A win-win situation for everyone, ain't it? Smorty.Com, acting as a bridge between advertisers and bloggers is a place to check out for - for both advertisers and for bloggers. It's a great opportunity for bloggers in that you can now actually make money off your blog. How much you end up making is entirely upto you - your earnings are a function of the opportunities you will get, which are proportional to the efforts you put into your blog.

I have been using Smorty for the past few months and what i liked about them was - 1. Service Quality and 2. Speed of Response. Besides they are amongst the fastest in terms of approval and payments. Highly Recommended from this blog.