Wednesday, January 17, 2007

MICAT: Mudra Institute of Communication, Ahmedabad's (MICA) Selection Test

Mudra Institute of Communication, Ahmedabad (MICA) is South Asia's leading Communications School today. The Post Graduate Programme in Communications Management (PGPCM) is MICA's flagship programme, the elimination for which happens through either of CAT, XAT or GMAT - the choice being yours. However, post this stage MICA uses an additional written test, besides the regular GD & PI as a part of the selection process. It's called the MICA Admission Test or in short MICAT.

The MICAT is designed to assess the candidates' skills, analytical and divergent thinking, written communication and familiarity with the Indian ethos (this is from the official MICA website). The entrance test is of 1 ½ to 2 hours’ duration and consists of objective-type questions on English and reasoning. There will be some questions on communication as well. You could be asked to develop a slogan/jingle or an advertisement for a brand of mineral water, a new holiday resort, etc.

One myth which almost everybody holds about MICA is the need for "creativity". Please bear in mind that the PGPCM programme at MICA will not land you up with a job in the creative department of any advertising agency - you will instead be in the Media Planning or Account Management or Planning Department. So don't try to be unnecessarily creative while attempting otherwise simple questions. Yes, feel free to let yourself loose if a certain question demands so. And please don't use any verbose language - keep it short and simple. ( you will learn more about KISS once you are inside MICA)

MICAT Sample Questions:


Each question has a set of four statements. Choose the alternative where the third segment in the statement can be logically deducted from the preceding two.

A. All fools are idiots; some men are fools; some men are idiots.

B. All fruits have seeds; All seeds have vegetables; All vegetables have fruits.

C. No fruits are vegetables; All flowers are vegetables; No flowers are fruits.

D.No fruits are seeds; All flowers are seeds; No fruits are flowers.

You consume so many products. Mention any of one your favourite brands in any category and tell us (a) why it's your favourite? (b) Did the advertisement and promotion of that particular brand influence you in any way to buy it? Do not exceed 30 words.EnglishUse each of the following words in a sentence to clearly bring out its meaning: (a) clandestine (b) misdemeanour (c) cataclysmic (d) debatable (e) criteria (f) divisive (g) junket


prince said...
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Unknown said...

Hi Amit, thanks for the wonderful post!

Are you by any chance an alumnus of MICA? If so, I have a few questions... would be glad if you can answer them.

I am trying to find out in some detail about the kind of job profile, a MICA student will likely get. (I understand it highly depends on the individual's capabilities) I am interested in doing Brand Management... Is this the best place?

S Ganesh